ISP proxies are like having a VIP pass to the internet. They combine the lightning-fast speed of datacenter proxies with the authentic, residential-like appearance that websites trust. Think of them as the perfect middle ground – fast enough for high-volume scraping, yet legitimate enough to slip past even the most sophisticated anti-bot systems.

But here's the thing: not all ISP proxy providers are created equal. After thoroughly examining performance benchmarks, ethical sourcing practices, and real-world user experiences, we've identified the top 10 providers that are truly leading the pack in 2025.

‍

1. Massive – The Performance Champion

When it comes to ISP proxies, Massive has quickly established itself as the gold standard. Here's a company that launched in 2024 and immediately started setting new benchmarks for what premium proxy performance should look like.

Why Massive Stands Out

Unmatched Performance: With a 100% success rate on Google searches and 98.03% on Amazon through their ISP proxies, Massive delivers numbers that make competitors nervous. Their average response time of just 0.09 seconds for ISP proxies isn't just impressive – it's game-changing for high-throughput applications.

Ethical Excellence: Unlike providers who remain vague about their sourcing methods, Massive brings complete transparency. Their 100% SDK-based approach means every IP comes from users who explicitly opted in. Plus, they're AppEsteem certified – a third-party validation that's becoming the gold standard for ethical data collection. This matters more than ever as AI companies face scrutiny over training data provenance.

Smart Pricing Philosophy: Starting at $3.99/GB with bandwidth rollover (unused data carries forward), Massive offers exceptional value. Their pay-as-you-go model means you never waste money on unused capacity – a refreshing change from rigid subscription models.

Technical Excellence:

• 100% ISP success rate on Google (industry-leading)
• 98.03% ISP success rate on Amazon
• 2.85s response time on Amazon, 2.13s on Google (ISP proxies)
• 0.09s average ISP latency (best-in-class)
• Sticky sessions from 1-60 minutes with user control
• Optional KYC (only for restricted targets)
• Traffic rollover that preserves your investment

Perfect for: AI/ML data collection, performance-critical scraping, ethical data sourcing, teams prioritizing ROI.

‍

2. Bright Data – The Enterprise Powerhouse

Bright Data remains the 800-pound gorilla of the proxy world. With over 150 million residential IPs and 700,000+ static ISP addresses, they've built an infrastructure that's hard to match.

What Makes Bright Data Special

Massive Infrastructure: Their network spans every country with comprehensive ISP coverage. When Fortune 500 companies need global reach, Bright Data is often the default choice.

Enterprise Ecosystem: Advanced tools like Web Scraper IDE, Data Unblocker, and extensive API support make complex projects manageable. Their platform feels like a complete data intelligence suite rather than just a proxy service.

Compliance Leadership: GDPR, CCPA, and SEC regulations adherence, plus ISO 27001 certification. Their dedicated Trust Center and compliance team provide peace of mind for risk-averse organizations.

Performance Stats:

• 99.99% network uptime SLA
• 700K+ static ISP addresses globally
• Sub-second response times on most targets
• Advanced targeting (ASN, carrier, city-level)
• Professional account management for enterprise clients

The Trade-offs: Premium pricing ($3.53-$5.04/GB) and complexity can be overwhelming. Their KYC process is thorough but time-consuming, and the learning curve is steep for smaller teams.

Perfect for: Large enterprises, complex multi-region operations, teams needing comprehensive data intelligence tools

‍

3. Oxylabs – The Balanced Performer

Oxylabs has earned its reputation through consistent performance and smart positioning between premium enterprise solutions and accessible mid-market offerings.

Oxylabs Highlights

Reliable Performance: 99.98% ISP success rate overall with competitive response times (2.59s average on popular targets). Their infrastructure rarely disappoints, making them a safe choice for mission-critical operations.

Enterprise Credentials: ISO 27001 certified with SOC 2 compliance, appealing to security-conscious organizations. They've been recognized by Proxyway multiple times as "Best Enterprise Provider."

Comprehensive Portfolio: ISP proxies alongside 175M+ residential, mobile, and datacenter proxies. This versatility means you can handle diverse use cases with one vendor relationship, though ISP proxies are their premium offering.

Developer Experience: Clean APIs, detailed documentation, and responsive technical support. Their proxy manager tools are intuitive without sacrificing advanced features.

Pricing Structure: Starts at $4.00/GB with volume discounts. While not the cheapest, the performance consistency often justifies the premium.

Considerations: Rigorous KYC process (approves ~75% of applicants) and higher entry pricing may exclude smaller teams.

Perfect for: Mid-to-large enterprises wanting proven reliability, teams needing diverse proxy types, security-conscious organizations

‍

4. Decodo (formerly Smartproxy) – The Affordable All-Rounder

Decodo has built its reputation as the "smart choice" for teams that need solid performance without enterprise-level complexity or pricing.

Decodo's Strong Points

Exceptional Value: Starting at $3.50/GB with competitive pricing across all tiers. Their "bang for your buck" positioning attracts budget-conscious teams who won't compromise on quality.

User Experience Focus: Clean, intuitive dashboard with extensive documentation and 24/7 customer support. New users often praise how quickly they can get up and running.

Solid Infrastructure: 125M+ total IPs with dedicated static ISP options and reliable global coverage. Their ISP proxy performance shows competitive response times – solid for most ISP proxy use cases.

EWDCI Founding Member: Co-founded the Ethical Web Data Collection Initiative, showing commitment to industry standards (though not AppEsteem certified like Massive).

Feature Set: City and ZIP-level targeting, flexible rotation options, browser extensions, and API access that covers most use cases.

Limitations: No bandwidth rollover and less transparency in sourcing compared to SDK-based providers. Advanced targeting features are limited for smaller accounts.

Perfect for: Small to medium businesses, beginners, teams prioritizing ease of use and value

‍

5. NetNut – The Scale Specialist

NetNut has carved out a unique position with their "direct ISP connectivity model" and focus on high-volume enterprise customers.

NetNut's Approach

Massive Scale: 85M+ advertised IPs with direct ISP partnerships rather than peer-to-peer networks. Their infrastructure approach prioritizes stability over pure IP count.

Enterprise Security: ISO 27001 certified with an established track record since 2017. Thousands of enterprise customers rely on their infrastructure for mission-critical operations.

Performance Consistency: 98.44% US success rate with 0.84s response time. While not the fastest, their consistency makes them reliable for long-running operations.

Hybrid Technology: Their proprietary "reflection technology" creates a unique middle ground between datacenter and residential approaches.

Enterprise Tools: Website Unblocker and B2B Data Scraper APIs simplify complex scraping challenges.

Pricing Reality: Rigid prepaid tiers starting around $99 for 28GB ($3.54/GB). No pay-as-you-go or bandwidth rollover, which can lead to wasted spend for variable usage patterns.

Perfect for: Large enterprises with predictable, high-volume needs, teams requiring maximum infrastructure stability

‍

6. SOAX – The Feature-Rich Option

SOAX positions itself as the comprehensive solution for teams that need flexibility and advanced features across multiple proxy types.

SOAX Capabilities

Extensive Options: 191M+ IPs across residential, mobile (33M), ISP, and datacenter types. Having all proxy types under one roof simplifies vendor management.

Advanced Features: AI-powered routing, flexible sessions (10 seconds to 60 minutes), and support for HTTP(S), SOCKS5, UDP, and QUIC protocols.

Performance Metrics: 98.25% US success rate with 0.55s response times. Solid numbers that compete well in the mid-market segment.

Targeting Precision: Country, city, and ASN-level targeting with various optimization filters. Good for teams needing geographic specificity.

Customer Experience: Praised for responsive 24/7 support and user-friendly platform design.

Considerations: Standard subscription model without rollover benefits. Performance can be inconsistent across different geographic regions.

Perfect for: Teams needing diverse proxy types, projects requiring specialized protocols, mid-market operations

‍

7. IPRoyal – The Budget-Friendly Veteran

IPRoyal has been quietly building a solid reputation since 2020, focusing on affordable pricing and non-expiring traffic that appeals to cost-conscious teams.

IPRoyal's Position

ISP Proxy Focus: Offers both dedicated and shared ISP proxies with competitive pricing. Their ISP infrastructure is built in-house for better control and performance.

Diverse Network: While they offer 32M+ total IPs across different types, their ISP proxy pool focuses on quality over quantity with good global coverage.

ISP Performance: Their ISP proxies deliver solid performance for most use cases, though not quite matching premium providers on the most challenging targets.

Sourcing Model: In-house ISP infrastructure provides better transparency and control compared to third-party sourced options. GDPR/CCPA compliant operations.

Business Model: Manual and auto top-up options with bulk discounts for ISP proxy packages. Their pricing model works well for teams with variable ISP proxy usage.

ISP Performance: Solid performance on most targets, though premium providers like Massive show better success rates on highly protected sites.

Limitations: Advanced targeting features (ASN filtering) are limited to higher-spending users. ISP proxy pool is smaller than leading providers.

Perfect for: Budget-conscious teams, projects with flexible timing, small to medium-scale operations

‍

8. Webshare – The Self-Service Champion

Webshare has built its reputation on flexibility and self-service capabilities, letting users customize their proxy experience down to the smallest details.

Webshare's Strengths

Ultimate Flexibility: Highly customizable plans where you choose IP count, traffic allowance, threads, and network priority. Few providers offer this level of granular control.

Affordable Entry: Starting at $6 for 20 ISP IPs ($0.30/IP), making it accessible for small teams and individual developers.

Self-Service Excellence: Clean dashboard with straightforward setup. No complex onboarding or lengthy approval processes – you can be up and running in minutes.

IP Management: Flexible IP replacement options from individual refreshes to full rotation every five minutes. Great for teams that need precise control over IP lifecycle.

Performance: Solid infrastructure with competitive speeds for the price point. While not matching top-tier providers, performance exceeds expectations for the cost.

Versatile Options: Datacenter and static residential (ISP) proxies available, allowing you to mix and match based on specific use cases. Their ISP proxies offer good value for the price point.

No-Refund Policy: Worth noting that they don't offer refunds, so testing with smaller packages first is recommended. However, their low entry prices make this less of a concern.

Perfect for: Developers who want control, small teams with specific requirements, users who prefer self-service over account management

‍

9. Rayobyte – The Transparent Alternative

Rayobyte (formerly Blazing SEO) has repositioned itself as a transparent, ethical alternative with competitive pricing and solid performance.

Rayobyte's Approach

Ethical Focus: Emphasis on transparency and ethical sourcing, though without third-party certifications like AppEsteem. They're working toward greater transparency in proxy sourcing.

Diverse Options: Offers both dedicated and semi-dedicated static residential IPs with optional automatic rotation. Good flexibility for different use case requirements.

Flexible Sessions: Proxies can rotate on every request or maintain sticky sessions for up to two hours, giving users control over session persistence.

Geographic Coverage: ISP proxies available within the United States, with semi-dedicated ISP IPs in US, UK, Canada, and Germany. Expanding coverage but still geographically limited compared to global providers.

Competitive Pricing: Mid-market pricing with a transparent fee structure for ISP proxies. They're positioning themselves as a value alternative to premium ISP proxy providers.

ISP Performance: Solid success rates and response times that compete well in their price segment, though not quite reaching top-tier ISP proxy performance levels.

Customer Support: Responsive support team with technical expertise. Users often praise their willingness to help troubleshoot complex setups.

Perfect for: Teams prioritizing transparency, mid-market operations, users wanting ethical sourcing without premium pricing

10. Infatica – The Dedicated Specialist

Infatica rounds out our list as a provider focused specifically on dedicated ISP proxies with ethical sourcing across multiple continents.

Infatica's Focus

Dedicated Approach: Specializes in dedicated ISP proxies sourced directly from ISPs across North America, Europe, South America, and Asia. No shared IP complications.

Ethical Sourcing: Direct partnerships with ISPs ensure legitimate IP addresses without peer-to-peer complications. Clean, ethical sourcing model.

Unlimited Traffic: Multiple IP packages with unlimited traffic plans, eliminating bandwidth concerns for high-volume operations.

Additional Services: SERP scraper and web-scraping-as-a-service offerings for teams wanting managed solutions rather than DIY proxy management.

Support: 24/7 support with dedicated account management for larger accounts. Personal touch that's often missing from larger providers.

ISP Performance: Solid performance metrics for their ISP proxy offerings, though exact numbers aren't publicly disclosed. Focus on quality over quantity in their ISP selection.

Considerations: Pricing information isn't publicly available, requiring consultation. No free trial, but they do offer guarantees and will work with teams to find the right solution.

Perfect for: Teams needing dedicated ISP proxies, operations requiring unlimited bandwidth, users wanting managed scraping services

‍

The State of ISP Proxies in 2025

The ISP proxy market has matured significantly, with providers finally addressing the core challenges that held back adoption:

Improved ISP Performance: Modern ISP proxies now deliver datacenter-level speeds while maintaining residential-level trust scores.

Better Sourcing Transparency: Industry leaders are embracing direct ISP partnerships and transparent sourcing models.

Flexible ISP Pricing: Pay-as-you-go models and bandwidth rollover are becoming standard expectations for ISP proxy services.

Enhanced ISP Targeting: City-level geo-targeting and ASN filtering offer unprecedented precision for ISP proxy users.

‍

Our Bottom Line Recommendations

For Maximum ISP Performance: Choose Massive

If you need top-tier ISP proxy performance with verifiable sourcing, Massive is the clear winner. Their 100% ISP success on Google and transparent sourcing make them ideal for performance-critical ISP proxy applications.

For Enterprise ISP Scale: Choose Bright Data

When you need massive ISP infrastructure, advanced tools, and established enterprise support, Bright Data's 700K+ static ISP addresses remain the gold standard.

For Budget-Conscious ISP Users: Choose Decodo or IPRoyal

Decodo offers solid ISP performance with a user-friendly platform, while IPRoyal provides good value ISP proxies for cost-conscious teams.

For Flexible ISP Management: Choose Webshare

If you want granular control over your ISP proxy setup and prefer self-service management, Webshare's customization options are unmatched.

For High-Volume ISP Operations: Choose NetNut

If you have predictable, high-volume ISP proxy needs and prefer enterprise-grade security certifications, NetNut's scale and stability deliver value.

For Diverse ISP Requirements: Choose SOAX

When you need ISP proxies alongside other proxy types under one roof, SOAX offers comprehensive solutions.

For Transparent ISP Sourcing: Choose Rayobyte

If you prioritize transparent ISP operations but don't need premium performance, Rayobyte offers a solid middle-ground option.

For Dedicated ISP Focus: Choose Infatica

When you specifically need dedicated ISP proxies with unlimited traffic and managed services, Infatica specializes in this exact use case.

‍

Looking Ahead: ISP Proxy Trends to Watch

As we move deeper into 2025, several trends are shaping the ISP proxy landscape:

AI-Driven ISP Optimization: Providers are using machine learning to optimize ISP proxy routing and improve success rates on challenging targets.

Enhanced ISP Compliance: Direct ISP partnerships and transparent sourcing are becoming must-haves for enterprise ISP proxy users.

Mobile ISP Growth: Mobile ISP proxies are expanding as mobile-first scraping becomes more common.

Real-Time ISP Analytics: Advanced dashboards with live ISP proxy performance metrics are becoming standard.

The ISP proxy market isn't just growing – it's maturing. The providers that combine cutting-edge ISP performance with transparent sourcing and flexible pricing are the ones that'll thrive.