Massive vs. Decodo: Which Proxy Provider is Right for Your Business in 2025?

TL;DR

Massive is a strong choice for enterprises that prioritize premium performance, verifiable ethical sourcing, and flexible, value-oriented pricing. Its speed and reliability make it ideal for sensitive use cases such as AI/ML data collection.

Decodo (formerly Smartproxy) provides an extensive and diverse IP pool alongside a robust suite of data collection tools, making it a compelling option for businesses that require global reach and scalable scraping infrastructure.

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Massive vs. Decodo at a Glance*

<table class="GeneratedTable">
<thead>
<tr>
<th>Attribute</th>
<th>Massive</th>
<th>Decodo</th>
</tr>
</thead>
<tbody>
<tr>
<td>Ethical sourcing & accreditation</td>
<td>AppEsteem-certified SDK, 100% opt-in</td>
<td>EWDCI-certified, founding member</td>
</tr>
<tr>
<td>Proxy acquisition model</td>
<td>In-app opt-in SDK</td>
<td>Reputable providers & P2P network</td>
</tr>
<tr>
<td>Residential IP pool size</td>
<td>1 M advertised</td>
<td>115 M advertised</td>
</tr>
<tr>
<td>Residential success rate</td>
<td>99.87% (US) / 99.66% (Global)</td>
<td>99.82% (US) / 99.86% (Global)</td>
</tr>
<tr>
<td>Residential response time</td>
<td>0.67 s (US) / 0.92 s (Global)</td>
<td>0.60 s (US) / 0.63 s (Global)</td>
</tr>
<tr>
<td>Amazon / Google / Instagram success % (resi)</td>
<td>93.85 / 88.29 / 96.29</td>
<td>95.65 / 87.33 / 93.02</td>
</tr>
<tr>
<td>Amazon / Google / Instagram time (s) (resi)</td>
<td>3.68 / 4.56 / 3.97</td>
<td>3.59 / 4.34 / 4.21</td>
</tr>
<tr>
<td>ISP success rate on Amazon / Google</td>
<td>98.03% / 100%</td>
<td>100% / 93.12%</td>
</tr>
<tr>
<td>ISP response time on Amazon / Google</td>
<td>2.85 s / 2.13 s</td>
<td>3.00 s / 2.19 s</td>
</tr>
<tr>
<td>Sticky-IP window</td>
<td>1 – 60 min</td>
<td>1 min – 24 h</td>
</tr>
<tr>
<td>Device filters</td>
<td>Desktop / mobile / TV</td>
<td>—</td>
</tr>
<tr>
<td>PAYG price per GB</td>
<td>$3.99</td>
<td>$3.50</td>
</tr>
<tr>
<td>Billing extras</td>
<td>Traffic rollover</td>
<td>Auto & manual top-up</td>
</tr>
<tr>
<td>Bandwidth rollover</td>
<td>✅ Yes</td>
<td>❌ No</td>
</tr>
<tr>
<td>KYC requirements</td>
<td>Optional (restricted targets)</td>
<td>Required (higher-risk use)</td>
</tr>
<tr>
<td>Usage restrictions</td>
<td>Blocks high-risk & adult content</td>
<td>Undisclosed blacklist, “family-friendly” policy</td>
</tr>
<tr>
<td>Mobile proxy pool</td>
<td>Coming soon</td>
<td>10 M</td>
</tr>
<tr>
<td>Other products</td>
<td>SERP API</td>
<td>Web Scraping API, SERP API, Site Unblocker, X-Browser</td>
</tr>
</tbody>
</table>

_{*Sources: Proxyway 2025 Market Research, company websites}

What Are the Pros and Cons of Massive?

✅ Pros of Massive

• Ethical & Compliance Certification. AppEsteem-certified network sourced via a proprietary SDK with explicit user consent, ensuring 100% opt-in, third-party-validated proxies.
• Low Latency. Average response times under 0.6 s, built for speed and high-throughput scraping.
• High Success Rates. 99.87% success on US targets and 100% ISP proxy performance on Google.
• Value for Money. Highly competitive pricing, flexible pay-as-you-go options, and substantial discounts for high-volume users.
• Bandwidth Rollover. Unused monthly data carries over to the next billing cycle, adding significant value to subscription plans.

❌ Cons of Massive

• Smaller IP Pool. Approximately 1 million IPs – smaller than Decodo’s network, which may limit extreme geographic scale.
• Narrow Proxy Offering. Focuses solely on residential and ISP proxies; lacks mobile and datacenter options available from competitors.

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What Are the Pros and Cons of Decodo?

✅ Pros of Decodo

• Network Scale & Diversity. Access to over 125 million IPs across residential, ISP, mobile, and datacenter proxies.
• Value for Money. Competitive pricing, flexible pay-as-you-go plans, and volume discounts for high-usage customers.
• Comprehensive Tool Suite. Integrated ecosystem including a site unblocker, scraping APIs, and an anti-detect browser.
• Low Latency. Average response times of 0.63 s in global tests, delivering fast performance worldwide.
• User-Friendly Platform. Clean dashboard, straightforward API setup, and 24/7 live-chat support.

❌ Cons of Decodo

• Indirect Proxy Sourcing. Relies on third-party providers and a P2P network, resulting in less transparent lineage than in-app SDK models.
• No Third-Party Certification: Lacks certifications such as AppEsteem for ethical sourcing validation.

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Best For Use Cases

Massive is Best For Ethical AI/LLM Data Sourcing & Performance-Critical Scraping

Massive is best for organizations that need verifiable data provenance for AI/LLM training datasets and cost-efficient, high-throughput scraping for e-commerce monitoring, travel aggregation, and market research.

Decodo is Best For Broad Coverage & Full-Stack Data Collection

Decodo is best for companies requiring massive, diverse IP coverage and a full-stack suite of data-collection tools (scraping APIs, site unblocker, anti-detect browser, etc.).