Ad verification is the process of ensuring that online advertisements are displayed as intended—to the right audience, in the right location, and within the proper context. It helps advertisers confirm that their campaigns are reaching the intended audience while detecting issues like fraud, misplaced ads, or violations of campaign terms.
Key Uses of Ad Verification:
- Ad Placement Monitoring: Ensures ads appear on appropriate websites and not on restricted or harmful ones.
- Geo-Targeting Validation: Confirms that ads are shown to users in specific geographic locations.
- Fraud Detection: Identifies fake impressions, clicks, or bot activity.
- Performance Tracking: Verifies that ads are reaching the intended audience effectively.
Residential proxies play a key role in ad verification by allowing advertisers to view campaigns from different geographic locations and devices. These proxies ensure accurate testing and monitoring by masking the user’s original IP. Learn more about the role of residential proxies in ad verification.
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