Massive vs Oxylabs: Compare ISP & Residential Proxies
Jason Grad
Co-founder
June 16, 2025
In 2025, choosing the right proxy provider means balancing ethical sourcing, performance benchmarks, transparent pricing, and enterprise readiness. This guide compares Massive and Oxylabs side by side to help you make a confident, data-driven decision.
TL;DR: Who’s Best for You?
Massive is the best choice for businesses that demand top-tier IP quality and industry-leading success rates at transparent, cost-effective pricing.
Oxylabs is ideal for enterprises that require maximum IP diversity, a full data-collection suite, and enterprise-grade certifications.
Key Differences at a Glance
What Are the Pros and Cons of Massive?
👍 Pros of Massive
- #1 Ranked Performance. Achieves independently verified top rankings for IP quality (<20% US fraud score), US residential success rate (99.87%), and ISP proxy performance (100% success).
- Excellent Price-to-Performance. Offers highly competitive pricing, delivering exceptional value for its performance tier.
- Transparently Ethical Sourcing. Utilizes a 100% SDK-based network where every IP comes from a direct user who has given explicit, informed consent.
- Industry Recognition. Awarded "Newcomer of the Year" by Proxyway for mastering core fundamentals and achieving top-tier performance within its first year.
👎 Cons of Massive
- Smaller IP Pool. The network of 1M+ IPs is smaller compared to Oxylabs' 175M+, which may be a limitation for users needing maximum IP diversity.
- Newer Market Entrant. As a newer player, it has less of an enterprise track record compared to more established providers.
- Focused Feature Set. Prioritizes core proxy excellence over a broad suite of all-in-one data collection tools.
What Are The Pros and Cons of Oxylabs?
👍 Pros of Oxylabs
- Massive Infrastructure Scale. With over 175 million IPs, it provides one of the largest and most diverse proxy networks in the world.
- Comprehensive Enterprise Platform. Offers a full suite of web intelligence tools, including advanced scraper APIs and multiple proxy types.
- Enterprise-Grade Certifications. Holds key certifications like ISO 27001, a critical requirement for many corporations with strict compliance mandates.
- Established Market Leader. Has a long-standing reputation as a trusted provider for Fortune 500 companies.
👎 Cons of Oxylabs
- Premium Pricing. Services are positioned at a higher price point, making it less accessible for startups and mid-market businesses.
- Complex Sourcing Model. Relies on a network of third-party partners for a portion of its IP pool, which is less direct than a 100% SDK-based model.
- Rigorous Onboarding. A strict KYC process approves approximately 75% of new customer inquiries.
Best For: Who Should Choose What?
Massive is Best For Performance-Driven & Ethical Data Operations
Organizations that demand the highest verifiable performance and uncompromising ethical transparency. It is the perfect fit for AI/LLM data sourcing, ad verification, and market research where IP quality, clean data, and a superior price-to-performance ratio are critical.
Oxylabs is Best For: All-in-One Enterprise Web Intelligence
Large-scale enterprises require a single, trusted vendor for a massive and diverse IP supply, advanced scraping tools, and enterprise-grade security assurances like ISO certification. It is built for complex, global operations where budget is secondary to scale and features.
Customer reviews
Frequently Asked Question
Is Massive more affordable than Oxylabs?
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Yes. For comparable residential proxy bandwidth, Massive's pricing is significantly more cost-effective, offering a better price-to-performance ratio.
Which provider has better performance?
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Based on 2025 benchmarks, Massive leads in key metrics like Global IP Quality and US Residential Success Rate. While both are high-performance providers, Massive shows a clear edge in these specific, verifiable categories.
What is the main difference in their ethical sourcing?
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The primary difference is directness. Massive uses a 100% SDK-based model with a direct chain of user consent. Oxylabs employs a hybrid model, sourcing from direct SDKs as well as a vetted network of third-party partners.
Is Massive a good choice for large enterprises?
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Massive is an excellent choice for enterprises that prioritize performance, value, and ethical clarity. While Oxylabs offers an ISO certification, Massive's AppEsteem certification and transparent sourcing are powerful trust signals for modern, compliance-focused organizations.
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