Free AI Visibility Checker

An AI visibility audit checks whether your brand appears in answers from AI-powered search engines — ChatGPT, Perplexity, Gemini, and Google AI Overview — for a target keyword. Unlike traditional SEO ranking checks that only look at Google's blue links, an AI visibility audit measures whether the engines that increasingly answer customer questions (instead of sending traffic to your site) are actually citing or recommending your brand.

Answer Engine Optimization (AEO) is the practice of structuring your content, brand presence, and citation graph so that AI-powered answer engines — like ChatGPT, Perplexity, and Google AI Overview — surface your brand when users ask relevant questions. AEO overlaps with traditional SEO but emphasizes structured data, authoritative citations, comparison-format content, and presence on the high-authority sites these engines retrieve from.

Generative Engine Optimization (GEO) is the practice of optimizing how generative AI systems (LLMs and chat-style search) talk about your brand. Where SEO targets ranking in a list of links, GEO targets being included in a generated answer. Tactics include shipping comparison pages, getting cited on Reddit and YouTube, publishing structured data, and ensuring your brand description matches what the model has been trained or retrieved on.

SEO (Search Engine Optimization) optimizes for ranking in classic blue-link search results — Google, Bing. AEO (Answer Engine Optimization) optimizes for being the answer that question-format engines surface. GEO (Generative Engine Optimization) optimizes for being mentioned or recommended inside generative AI responses (ChatGPT, Perplexity, Gemini). All three matter, and they share a foundation — quality content, citations, structured data — but each emphasizes different tactics.

ChatGPT ranks brands based on the data it was trained on plus what it retrieves at query time via web browsing. To improve ChatGPT visibility: (1) get cited on high-authority third-party sites and listicles ChatGPT retrieves from, (2) ensure your brand has a clear, consistent description across the web, (3) publish comparison and best-of content that includes your brand, and (4) build presence on Reddit, YouTube, and Wikipedia where ChatGPT retrieves frequently. Run an audit first to see where you currently appear.

Perplexity is a retrieval-heavy engine — it cites real-time web sources for almost every answer. To rank: (1) earn citations on the URLs Perplexity already trusts (typically high-DR comparison and listicle sites), (2) publish content with clear, factual answers and explicit citations, (3) ensure your site is crawlable and fast, and (4) build a Wikipedia presence if your brand qualifies. The audit shows you exactly which sources Perplexity is citing for your target keyword today.

Google AI Overviews summarize answers across multiple sources for a query. To increase the odds of being cited: (1) rank well in classic Google organic for the keyword (AI Overview pulls heavily from top-10 organic results), (2) use structured data and FAQ schema, (3) write content that directly answers question-format queries, and (4) earn backlinks from authoritative sources. The audit tells you which competitors Google is citing in the AI Overview for your keyword.

Google AI Mode is Google's conversational search experience. It draws from many of the same signals as AI Overviews but allows multi-turn refinement. The same fundamentals apply — strong organic ranking, structured data, FAQ-style content, and topical authority. Track AI Mode visibility separately from AI Overviews because the citation patterns differ.

When you click Run audit, your browser sends the keyword to four endpoints in parallel: Google search (returns organic results + AI Overview), and the /ai endpoint with model=chatgpt, model=perplexity, and model=gemini. All requests run through the Massive Web Render API. As each engine responds, the result streams into its panel on this page. You can save the report (we'll email you a link) or grab API access to run audits programmatically.

Yes — the audit is free. We run the searches against the live engines using our Massive Web Render API. No credit card, no signup wall. If you ask us to email the report, we save your email so we can follow up if you want to run more audits or use the underlying API directly. Unsubscribe anytime.